Hipsters: Gastronomy's Make Believe Pincushion

The culinary world is undeniably and inextricably associated with competition.  From farm to table, cook to writer, kitchen to keyboard it seems like every element of dining has to have some heir of megalomania attached to it.   This isn't always a bad thing, of course.  Assuming it's escorted through the proper channels, rigid competition plus self-inflation can equal excellence; however as with any industry, you don't have to dig too deep to find the service industry's stupid.  It's easy to pick apart undeserved egos and call out backbiting harbingers of gossip that pepper the world of gastronomy, but, that is not unique to gastronomy alone.  I want to talk about something symptomatic of deluded and painfully basic, non-dimensional thinking. This thing is truly alarming, given it' permeation in an arena built on creativity and culture.  That thing... is hipsters.

I know, I know, I know... I just said that I wanted to write about something unique, and that the word "hipster" is about as ubiquitous as the word "chef" when discussing food, but that's exactly my point. That very ubiquity has disintegrated whatever a "hipster" is in to complete ambiguity; and yet, as if it means anything, that stupid word keeps popping up.  "Hipster" has become nothing but an amalgamate of what people consider quirky and different.  Fact: I had to re-write that sentence like fifteen times because I couldn't find a satisfying enough description for a label as vague and general as what I'm talking about.  Essentially think of anything younger than 60 (I mean, Bourdain is a hipster, right?) then give them literally any amount of intellect and/or individuality and there you have it, your hipster.
So why does this bug me so much?  Why do I find it harmful?  That's a good question, and if one wanted to simplify, they could probably deduce that my generally irritable nature is at the heart of this entry.  Beyond that and more specifically though is that my sour mood is easily provoked by boring and unnecessary hatefulness; and let's face it, the word hipster doesn't conjure anything particularly positive in your mind.   If you closed your eyes and were told to imagine a hipster, you would probably imagine a person reduced to a mascot used to represent everything you think is wrong with young people these days.  That's because "hipster" has become the official brand for pretentiousness and pseudo-intellectualism.  The complication is that everything and everyone that is not painfully normal is effectively a hipster, and therefore a pretentious pseudo-intellectual.

Hipster making the most pretentious pizza of all time.

This insipid/insidious thought process annoys me to my core when it pertains to restaurants.  Reading Yelp reviews can become a practice in masochism if you dare venture in to anything that's been independently opened in the past decade.  Seriously, no matter what city you're in, type the "H" word in to the search bar and watch the paranoid accusations fly.  Milwaukee alone has TWENTY TWO pages worth of results and few-and-far-between are the entries where "hipster" affiliated with anything positive.  The shit of it is, is that these accusations are often being hurled at restaurants my friends work at, eat at, and even own.  Those "pretentious bearded hipsters" are quite often parents who don't care about anything besides giving you food or getting you drunk.

It seems like nothing is safe from the branding iron of the insecure and out-of-touch.  Ramen, sushi, pizza and hot dogs are all served in places in Milwaukee that I've seen described as alienating in their hipness. If you think that slice of pizza you're eating is going to somehow taste worse because some punk rock kid made it for you, it isn't because that kid's fault, it's because you're either insecure, an idiot or both.

This probably sounds as insecure and accusatory as the people I'm bashing, but it's difficult to broach this subject in a non-hostile manner when I'm marginalized right off the bat based on glasses or a t-shirt or whatever.  This isn't a blanket defense of every young person who has an offbeat aesthetic.  Some people are pretentious assholes, some of them own crappy restaurants who make lousy food and have horrible service.  What this is a defense of is someone's right to be different without having that difference be the sole identifier for who they are.  That thinking stunts progress and discourages true innovation.  This is also a proclamation that doling out extremely general judgements on anyone by applying blanket titles to them is a really lame way to go through life. If you can't criticize in a specific and constructive way, you should probably consider whether or not you are capable of that criticism in the first place.

I should mention that I realize I'm not actually marginalized. I revel like a fat hog in the most privileged sector of society probably on the planet.  Besides, factually speaking, as a heavily domesticated 29 year old Wisconsinite/unabashed Taylor Swift fan with very little discretionary income I've dipped far out of the orbit of anything anyone could consider hip.

Oh and one last thing. You know that painfully hip couple up there? That's my mom and dad, holding my brother who is now 33 years old.  If the body of water that is hipsterdom is three decades deep, whatever "hip" is probably needs to be redefined.